Marriott International CEO Arne Sorenson testified before the U.S. Senate in early March regarding last fall's hack of its Starwood guest reservation database. Robert Cattanach, partner at Dorsey & Whitney, offers three takeaways on the impact of the breach. On the erosion of trust: This is not to say that there will be some mass migration away from Marriott, but one pauses to consider how much companies like Marriott spend to promote their brand generally, and the past compromises will require some time and money to bring back the customer connection to where it was pre-breach.
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