VALUES-BASED BUSINESSES

摘要

When considering the cesspool that is the geopolitical landscape, what tends to surface more often than not is cynicism, head-shaking and disengagement, especially among younger generations - your next group of potential guests. Millennials and those that will follow, Gen Z, lament about how there seems to be little regard for basic values. They protest, they boycott and they are very quick to share their dislike for products, people and brands. I expect their voices will only get louder, and you'd better be paying attention.