Eco-Certification: Industry Seeks Top of 'Green' Crop

摘要

Last month's New York market promised fashion and function, innovation and freshness, but one question that may have been asked most often of vendors was: "Are you certifiable?"rnBefore anyone takes offense, we're talking "green" certifications here. Affixing the little green emblems on labels and packaging can be a marketing dream, but right now certification is still a confusing mass of agencies, guidelines and regulations with sometimes little enforcement. The symbols are new and often unknown to both retailers and consumers.rnMarketing departments at home textiles suppliers have had their green claims readily in place for a number of years, but now retailers and consumers are starting to demand those words and labels be backed by solid third-party certifications that give credence to all the marketing claims. And the question on everyone's mind is: Which ones matter most?