Decor, furniture and bedding manufacturer Doodlefish unveiledrnan online design tool at the Atlanta Gift Market, last month. Through brick-and-mortar retailers, consumers can use the patent-pending Doodlefish Designer to pick out custom bedding. And retailers whornare online can embed the program into their site. Doodlefish Designer launched with six crib designs, most being offered at a flat-rate retail price of $699 for three pieces, regardless of fabric grades or cording. There are 100 different fabric options right now.
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