In its first holiday survey this season, the National Retail Federation discovered that shoppers are planning on spending slightly more in this year's fourth quarter - about $688.87 - than they did last year, when their average spend was $681.83.rn"Though Americans are still operating with the recession in the back of their minds and many have fundamentally changed their shopping habits," the NRF said, the findings from its 2010 Holiday Consumer Intentions and Actions Survey, conducted by consumer research firm Bigresearch, "imply consumers won't only be focusing on low prices and basic necessities this year."
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