Shop.org Study Finds Social Media At Center Of New Retail Strategies

摘要

Almost two out of five - 38% - of online consumers follow retailers through one or more social networking sites, and Pinterest is increasingly the favored venue. Online U.S. consumers using social media follow an average of 9.3 retail companies on Pinterest, compared to the average 6.9 retailers they follow on Face-book and the 8.5 retailers they track via Twitter, according to the recent 2012 Social and Mobile Commerce Study, a joint research project by NRF's Shop, org division with comScore Inc. and The Partnering Group.