Mobile now represents 12% of HSNi's total business, the company reported during its recent review of third quarter results. At the HSN division, digital sales grew 7%, with digital penetration up 220 basis points to 37%, and a double-digit increase in unique visitor traffic over the prior year. "Our mobile performance was strong during the quarter, with mobile sales up 50% compared to last year," said Mindy Grossman, ceo and director of HSNi. "By mid-September, we had eclipsed total mobile sales for all of 2012, with mobile penetration reaching nearly 12%. Mobile is also a large part of our customer acquisition effort, with 22% of mobile purchasers in 2013 new to HSN."
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