Mobile Expected to Drive Holiday Sales

摘要

Mobile devices will be influencing how, and what, consumers buy this holiday season. A recent study by research firm Baynote found that one in three retailers believe that mobile will drive more than 10% of holiday revenue, according to its 2013 Holiday Predictions Survey. The study surveyed 77 U.S. retailers with annual revenue ranging from less than $20 million to more than $5 billion. It found that 60% of retailers are projecting more than 10% increase in year-over-year holiday revenue, while 38% of respondents project an 11 to 20% year-over-year increase in sales; and 22% predict an increase of 21% or more.