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SONY EXPECTS STRONG HOLIDAY SALES, MORE SHOPS

机译:索尼预计节假日销售强劲,商店更多

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摘要

Sony executives predicted solid holiday sales, driven by high-definition electronics and bet-ter-than-expected retail performance. "We're anticipating an extremely strong holiday season," Stan Glasgow, president and COO of Sony Electronics said, adding that many dealers are re-forecasting holiday sales figures that are better than originally predicted. A bulk of the sales will be fueled by the company's recently launched HDNA marketing campaign, which focuses on high-definition electronics sold as a full solution, Glasgow said. The campaign follows a similar one the company launched earlier this year on digital imaging solutions, which Glasgow attributed to growing the segment more than 35 percent during the second quarter.
机译:索尼高管们预测,在高清电子产品和零售业绩好于预期的推动下,假日销售将保持稳定。索尼电子公司总裁兼首席运营官斯坦·格拉斯哥(Stan Glasgow)表示:“我们预计假期将非常强劲。”他补充说,许多经销商都在重新预测假期销售数字,这些数字要比最初的预期要好。格拉斯哥说,该公司最近启动的HDNA营销活动将推动销售的大部分,该活动将重点放在作为完整解决方案出售的高清电子产品上。此次活动之前,该公司于今年早些时候针对数字成像解决方案启动了类似的活动,格拉斯哥将其归功于第二季度该领域的增长超过35%。

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