Filling the Space

摘要

Nestled between window coverings and rugs, the small area devoted to bath towels at Boscov's packed a punch in terms of variety and brands. And if customer comments at the Newark, Del., location were any indication, the regional department store chain, which currently operates 43 units, should consider adding more stores in New York as one shopper was overheard bemoaning the lack of units on Long Island. Apparently, I-95 was but a small obstacle for this shopper on her quest for home items. Within one wall and four rows, approximately 15 brands were represented in the well-organized and neatly maintained section. Stripes, solids, quick drying, printed and specialty towels were all part of the mix. With ample selections available in each brand, there seemed to be a price point and a towel to accommodate all tastes and budgets.