Throws Thriving Year-Round

摘要

Whether as a luxury accessory for the master bedroom or as a picnic perch for a family day at the park, throws have evolved into much more than just giftable and seasonable items for the fourth quarter. Demand for throws has taken the category to extremes, with growth spanning discount to luxury tiers, and throughout the year - not just during wintry months. "One thing you will see from us in 2015 is even more luxury product to meet more demand from the high-end market," said Faribault Woolen Mill Co. chief marketing officer Bruce Bildsten. This month the company is launching an assortment of luxury throws that includes superfine merino wool products. Also in the queue are some new fashion throw styles at "really approachable" price points, around the $100 range - which compares to Faribault's highest retail ticket of $250 in throws.