Bed Bath & Beyond is making a big, dominant statement with Wamsutta in towels and sheets - boosting the profile of the legacy textiles brand it acquired in late 2012 from Springs Global. More to the point, BBB is presenting Wam- sutta as a premium brand constructed of pre- mium fibers, even if Wamsutta doesn't always hit the upper reaches of the retailer's price grid. Over the final week of February, the towel wall at three New Jersey stores visited by H&TT transitioned to a complete Wamsutta brand statement, bumping off the Elizabeth Arden Spa and Kenneth Cole Reaction collections that had shared the prominent display space for some time. In sheets, the only non-Wamsutta offer- ing presented in the new wall set was a non- branded private label called Damask Stripe.
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