MMPI BUYS CALIFORNIA GIFT SHOW, SOLIDIFIES L.A. MARKET

摘要

The Chicago-based property management firm MMPI (formerly Merchandise Mart Properties, Inc.) has acquired the California Gift Show~® (CGS) from dmg world media. The July 14-20 event, which takes place at the Los Angeles Convention Center, will run under MMPI's single ownership with an extended presence at the company's existing venue, the L.A. Mart.rn"The acquisition of the California Gift Show underscores our belief in the inherent value of Los Angeles as a market destination and our commitment to the gift industry," states Joan Ulrich, senior vice president of MMPI. "By combining the management of the temporaries with [those] of the showrooms, we can produce a much larger marketing effort capable of communicating the benefits of Los Angeles, California, and the West Coast."