Household Market for Electric Vehicles. Testing the Hybrid Household Hypothesis:A Reflexively Designed Survey of New-Car-Buying, Multi-Vehicle California Households

摘要

This survey was sponsored by the Air Resources Board in order to assist the Boardin its evaluation of the zero-emission vehicle (ZEV) regulation. The survey was designed to test the consumer marketability of electric vehicles (EVs). A total of 454 households in six California metropolitan areas were surveyed. The survey consisted of four main parts: (1) Assessment of household demographics, the number and type of household vehicles, and environmental attitudes; (2) Travel diaries to determine household travel patterns; (3) Informational video and news articles on EVs, and (4) Vehicle purchase offerings and choices.