Vision, Guts, Technology: Keys to Profitable Survival as Print's 'King of the Hill' Status Is Challenged

摘要

Print has been "king of the information hill" for more than 500 years. Each time a competitor — radio, movies, television and the early incarnation of the computer — has appeared, they have taken some share of print's potential. But, print has maintained its dominance as overall growth in population has propelled the ink-on-paper media to new volume records. Print has more than held its own in some, but not all, markets by reducing production costs, cutting time cycles and arguably ratcheting up quality. Perhaps a bit optimistically, but more or less accurately, print is described as being "alive and well."