Surely the most interesting thing about the new and much-delayed standard for an enhanced Blu-ray disc, with higher picture resolution and 'next generation immersive, object-based sound formats', is the logo. There is no mention of the word 'disc'. As one industry insider explained it to me: 'The labels in the US see anything disc-based as being from the Ark.' It's the same warped thinking that rejects broadcasting as old hat, and foresees a future where everything is streamed online - until the systems break because too many people are streaming at the same time.
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