Human resources departments have many wonderful euphemisms for giving you the sack: downsizing, right-sizing, letting you go, etc. So what's the right term for trimming down an overly numerous and confusing product offer? 'Rationalisation', sometimes used for the former, is a term that actually makes sense in the latter case. So, Audio-Technica, a word to the wise: undertake some product rationalisation. You'd expect, of course, a company with Audio-Technica's long history in headphone manufacture to have a broader range of models than headphone industry newcomers like Audeze (seven models) or Oppo (three models). But the new £529 ATH-A2000Z reviewed here joins no fewer than 22 other cans in A-T's Hi-Fi category alone. Alongside which there are five active noise-cancelling models, 35 portable models, 12 monitor models, three DJ models, three headsets and six gaming models. I make that 82 models in total!
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