DTNA's new 'segment-based' structure puts on-highway, vocational on same level

摘要

Daimler Trucks North America is moving from a traditional brand-centric product strategy for its Freight-liner and Western Star operations to a customer-centric business structure that is segment-based. The move, announced on March 2, "better positions DTNA to serve both the on-highway and vocational segments in which Freightliner and Western Star brands compete by aligning internal resources to segment-specific customer needs," is how the OEM put it in a news release. "We are organizing our business to bring equally strong focus to both our on-highway and vocational truck customers," said Roger Nielsen, president and CEO of DTNA. "Along with that, the best people, products, service and support have been combined to grow our two strong truck brands across both segments."