Giving customers real-time visibility into the status of their freight has become table stakes for landing business with larger shippers. That was a key message from a panel discussion during the American Trucking Associations' Management Conference and Exhibition in San Diego in October. "It is incredibly important, partly because of what we offer to our end customer," said Jess Baumhoff, who handles strategic carrier partnerships and performance for e-commerce furniture giant Wayfair. "And we're only able to meet those obligations if you can see where the freight's moving. I think corporately we now demand there is that visibility."
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