Most subscribers of Health Management Technology probably do not know who Henry Luce was, but a famous quote of his has been posted on my office walls for literally decades. Luce - the founder of Time, Fortune, Life and Sports Illustrated magazines - said many years ago:rn"Getting ideas on paper is not the purpose of publishing. Getting ideas off the pages and into the minds of readers is the purpose of publishing."rnHello. I'm the new publisher and editorial director of Health Management Technology. Today, of course, there are a lot of ways to get those ideas into the minds of readers, this magazine being just one method. Given all the research I've seen, however, the magazine format - the printed page - remains the most effective.
展开▼
