Dismantling intangible barriers towards sustainability

摘要

The Hamburg School of Business Administration has managed an EC-funded initiative that aims to promote green logistics alternatives. »X-Posse« is a common learning action project that offers coures to young employees of shipping firms. Evidently the quest of sustainability passes through technical and business innovation. Existing business models are either obsolete or need a substantial overhauling and upgrade in order to deal with challenges set by the environment, the society, international trade pattern and regulation. Therefore, research and development is required for the development of new operational frameworks, corporate governance structures and the creation of a new web of relationships among stakeholders.