'Make sure it works first - then make it green'

摘要

Clean first, then green When we started [20 years ago], we were making green products that also happened to be cleaning products. We thought: "OK, there is a huge market out there for green stuff - so let's make a green product". And at first everything went fine: we were stocked by the major supermarkets, and our sales and income rose rapidly. Then we [hit recession] in the early '90s, and the end of that first green wave - and that was when we realised we had to change our basic strategy.rnWe had to focus on product quality above all - on performance and convenience. Which meant our products really had to do the job when it came to washing, cleaning and so on. So we changed the priority, if you like. First we made sure they worked; then we made them as green as possible.