Talk the talk

摘要

For most Indians, sustainability is not just a matter of academic debate. Farmers struggle to conserve enough water to survive. Young commuters ride scooters through the worst air pollution in the world. Executives manage businesses amid soaring electricity prices and unreliable supply. And it wasn't so long ago that most Indians had daily habits which were object lessons in the art: returning glass bottles after use, buying unpackaged vegetables from stallholders on the street, and recycling liberally. As consumer behaviour expert Rama Bijapurkar joked in a 2009 interview, "The last thing we Indians voluntarily threw out was the British."