Take two problems facing modern India: the mounting volumes of food waste and the decline of traditional crafts. Put them together, and create one big, sustainable business opportunity. That's the thinking employed by Poonam Bir Kasturi and her mischievously named venture, 'Daily Dump'. It began when she started using matka, simple traditional earthen pots, to convert her kitchen waste to compost, rather than simply throwing it out, as is the usual way in urban India. Family and friends were impressed, so she started exploring how to finesse designs to make composting as simple and effective as possible. She worked directly with artisan potters to develop the three-tier design, and soon her pots were selling across India, thanks in part to some slick marketing using the latest in social media.
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机译：面对现代印度面临的两个问题：不断增加的食物浪费和传统工艺的衰落。将它们放在一起，创造一个巨大的，可持续的商业机会。这就是Poonam Bir Kasturi和她淘气的企业“ Daily Dump”所采用的思想。当她开始使用matka（简单的传统土锅）将厨房垃圾转化为堆肥时，就开始了，而不是像印度城市通常那样简单地将其扔掉。家人和朋友印象深刻，因此她开始探索如何精巧设计以使堆肥尽可能简单有效。她直接与工匠陶艺家合作开发了三层设计，很快，她的陶艺瓷器便在印度各地销售，这在一定程度上得益于使用最新的社交媒体进行的巧妙营销。
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