Tariff innovation needs to go hand in hand with telcos' concentration on more targeted offers in 2018. Despite the trend toward higher speeds in general, Ovum also expects fixed broadband operators to offer more low-speed, low-cost plans for low-income, rural, and underserved areas as part of their efforts to close the digital gap, as part of their agreements with regulators, or even in an attempt to grow their subscriber base when their urban markets have become saturated. Some of these plans will be over networks with non-mainstream technologies such as fixed wireless LTE when the operator has not been able to justify a business case to build or upgrade a copper network. The selection of a non-mainstream technology typically keeps costs and speeds low.
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