Acculturation of New Technology: The Business Success of Lee Kum Kee

摘要

The article titled 'Co-evolution of culture and technology: The business success of Lee Kum Kee' examines cultural and technological adaptation of business firms for its success as reputed global players. The study explores the case of Chinese family business group Lee Kum Kee in Hong Kong and how it evolves into a global manufacturer of well-known brand of oyster sauce. The article finds that the success of Lee Kum Kee is mainly because of its ability to adapt with the cultural and technological changes demanded by the global market and also by transforming the business strategy. By citing the example of Lee Kum Kee, the author argues that the global success of an emerging business enterprise is greatly determining its ability to learn and adopt new technology. Here, the role of culture is significant enough since business strategies are formulated based on the knowledge and life experience of the entrepreneur which is culturally embedded.