Cracking the Creativity Code: The Zoom in Zoom out Zoom in Framework for Creativity, Fun and Success

摘要

In the book Cracking the Creativity Code, authors Arie Ruttenberg and Shlomo Maital had divided the book into eight chapters and tried to explain the truth of two simple words 'Everyone Can', meaning that everyone can be creative. They informed that there is not a direct or only relationship between genes or heredity and creativity, rather people do wonders when they get supporting environment along with aptitude and taste towards creating or innovating new product, idea or service. It is also practice and persistence that make it possible. Authors had given examples of successful creative people who created products that changed the way how people lead their life. They concluded that it is not genes; rather, it is persistence, taste and practice.