Strategic Alliances Are Channels for Innovation at Sprint Nextel

摘要

Innovations nurtured through strategic alliances have helped make Sprint Nextel one of the front-runners in the race to redefine the telecommunications industry. Its successful partnerships share a common implementation approach that includes careful alignment of objectives, deployment of dedicated resources, and strong collaboration at all levels, facilitated by the company's Strategic Alliance function. Each Strategic Alliance team bridges the alliance partners' organizations to keep information flowing, access needed resources, help resolve problems, and build positive relationships that enable the partners to leverage each other's technology and market expertise to bring value to Sprint Nextel customers.