Book Review—Inspiring with purpose for creative transformation

摘要

Organizational leaders may say they want to encourage creativity and innovation, but Jennifer Mueller, a social psychologist and an associate professor of management at the University of San Diego, does not believe them. In Creative Change, she examines the natural bias to favor the status quo over the uncertainty of new ideas. Creative change, Mueller explains, requires moving from one way of defining something to a completely new and different way of defining the same thing.