Kurt Geiger, Covent Garden

摘要

Twinkling mirrored surfaces and a chandelier made of shoes helped the scheme win Retail magazine's Retail Interior of the Year award last year, and it has since become a blueprint for the redesign of other Kurt Geiger stores in Liverpool and Newcastle, both of which were also originally designed by Found Associates. Kurt Geiger was recently named 'the UK's coolest shoe brand' by readers of Vogue magazine, and naturally the interior design of the company's flagship store had to live up to the reputation of the brand itself. 'We wanted to make it attractive to younger customers, but also sophisticated and not too gimmicky,' says Daniel Beardsley, a director at Found Associates. The brief, says Beardsley, was fairly open, and Kurt Geiger was happy for the designers to experiment with new materials and design processes. 'Kurt Geiger is a great client in that it's often up for pushing the boundaries,' says Beardsley. The design team used a mirrored stretch fabric by Stretch Ceilings overhead in the store, allowing a seamless mirrored effect that wouldn't have been possible with mirror tiles. It is the first time the material had been used in a UK project.