Is there an 'in-town' opportunity for garden centres?Petersham eyes fresh retail opprtunity by opening in London's Covent Garden

摘要

Can other garden centres learn from Petersham Nurseries and the fusion of retail elements in its new Covent Garden outlet? The new Petersham outlet in Covent Garden - a sister shop to its garden centre in Richmond - has a deli, florist and wine cellaras well as homeware, furniture and gifts, Murano glassware and Italian hand-painted linen and cotton towels.The Boglione family opened Petersham Nurseries in 2004 on a former nursery, quickly opening a cafe and gaining a Michelin star under former chef Skye Gyngell. The new shop features indoor plants, a potting service, floral displays and "arti-sanal" gardening tools aimed at window boxes.