Aunt Bessie's shows it cares with new campaign

摘要

Kicking off with a new TVadvert-and supported by video on demand, digital and shopper activity, as well as a high-profile influencer campaign - the new platform shows what it means to care for loved ones, highlighting the honest reality that doing so is often accompanied by challenges. Despite those difficult moments, a roast dinner is a moment that brings people together, is made with love and care and strengthens familial bonds. "Caring has always been inherent with the roast dinner, whether it's the personal effort that goes into the preparation, or the interactions people have around the table. Aunt Bessie's has always been synonymous with the Sunday roast, so we are perfectly placed to celebrate that link and remind people of the genuine moments of care that are part of the Sunday Roast occasion," said Sam Dolan, head of marketing at Aunt Bessie's.