Aunt Bessie's expands frozen potato offering with new Parmentier Potatoes

摘要

The new product launch will help customers looking to create impressive, yet hassle-free, meals for any occasion. Launched in May, the Garlic & Herb flavoured cubed potatoes have an MRSP of £2.00 Aunt Bessie's, one of the fastest growing frozen potato brand's in the UK, has expanded its frozen potato range with the launch of new Parmentier Potatoes. Having seen double digit growth (+13%), exceeding that of the category at+3%, Aunt Bessie's is continuing to play a key role at family meal times, and this latest launch is set to give shoppers a more premium option.