The famous "Who's that behind those Foster Grants" advertiser merits of the 1960s helped launch AAi Foster Grant Inc. into the stratosphere of the low-cost sunglasses business. In today's intensely competitive mar-ket, however, the Smithfield, R.I.-based manufacturer needs more than a flashy ad campaign to succeed. To retain limited retail shelf space, Foster Grant must accurately predict future product purchases. "If consumers don't find [our products] on one of our shelves, they'll go elsewhere. They won't search long," says Martin Temple, Foster Grant's IT director. "It's more of an impulse buy, so not having product on the shelf is considered a lost sale."
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机译：1960年代著名的“谁在那些Foster Grants的背后是谁”广告商的功绩，将Ai Foster Grant Inc.推向了低成本太阳镜业务的平流层。然而，在当今竞争激烈的市场中，这家总部位于美国罗密斯州史密斯菲尔德的制造商需要的不仅仅是华丽的广告系列。为了保留有限的零售货架空间，Foster Grant必须准确预测未来的产品购买量。福斯特·格兰特（Foster Grant）的IT主管马丁·邓普（Martin Temple）说：“如果消费者在我们的一个货架上找不到[我们的产品]，他们就会去其他地方。搜索时间不会长。 “这更多是冲动购买，因此货架上没有产品被认为是亏本销售。”
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