Consumer Culture Theory: Development, Critique, Application and Prospects

Eric Arnould; Melea Press; Emma Salminen; Jack S. Tillotson

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Consumer Culture Theory: Development, Critique, Application and Prospects

机译：消费者文化理论：发展，批判，应用和前景

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This review takes stock of the development of Consumer Culture Theory (CCT) and provides a perspective from which this field of research can be framed, synthesized, and navigated. This review takes a conceptual and historical approach to map the rich theoretical inventory cultivated over almost 40 years of culturally-oriented research on consumption. The authors describe how CCT has emerged, chart various approaches to consumer culture studies, outline the dominant research domains, identify debates and controversies that circulate in the field, discuss the latest conceptual and methodological developments, and share managerial implications of a CCT approach. From this vantage point, they point to some promising directions for CCT research.

机译：本综述占消费者文化理论（CCT）的发展，并提供了这种研究领域，可以框架，合成和导航。本综述采取了概念和历史方法来映射较丰富的理论库存，近40年的文化为导向的消费研究。作者描述了CCT如何出现，图表为消费者文化研究的各种方法进行了图表，概述了主导研究领域，确定了在现场流通的辩论和争议，讨论了最新的概念和方法的发展，并分享了CCT方法的管理影响。从这个有利地点，他们指出了一些有希望的CCT研究方向。

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来源
《Foundations and trends in marketing》 |2019年第2期|1-89|共87页
作者
Eric Arnould; Melea Press; Emma Salminen; Jack S. Tillotson;
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作者单位

Aalto University School of Business Finland;

SKEMA France;

Aalto University School of Business Finland;

Liverpool John Moores University UK;

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原文格式 PDF
正文语种 eng
中图分类
关键词
consumer culture theory; consumption; marketing; marketing management;

机译：消费者文化理论;消费;营销;市场营销管理;
入库时间 2022-08-18 22:04:28

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Consumer Culture Theory: Development, Critique, Application and Prospects

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