The dominance of social media over the past decade and the expanding array of digital devices and services—websites and software, tablets, smartphones and apps— have transformed business-customer relationships. Bryan Pearson, president and CEO of LoyaltyOne, a global leader in loyalty and relationship marketing, has developed successful customer relationship strategies for some of the world's leading companies, such as American Express and Shell. In the following interview, he discusses how companies can use technology to engage customers, deepen relationships, and increase brand awareness.
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