The assault on Fortress GM

摘要

Ford has laid the groundwork for a massive attack on General Motors. Call it the Big Push, and it will roll out starting next year. This is the biggest Ford assault on Fortress GM since the 1950s, when the Ford men, led by the likes of a young Robert McNamara, charged up the hill screaming, "Beat GM." By 1959 the Ford men were stumbling down that hill, defeated, dragging their new Edsel (which, by the way, wasn't McNamara's car) behind them. It's taken those 40 years for Ford to build up such courage again.