Oreos and lube jobs

摘要

The oil business is just like the cookie business, right? Depends on how you define the oil business. Look at how James Postl is defining it at Pennzoil-Quaker State. As president of Nabisco, Inc.'s largest division in the mid-1990s, James Postl increased Oreo sales to $500 million from $350 million within two years, boosting annual profits from that line by 50%, to $105 million. "The consumer franchise was much stronger than the business that had been built," recalls Postl, 52, a trim, boyish-looking Manitoba, Canada native who cut his teeth on brand marketing at Procter & Gamble and PepsiCo.