FRUIT FOR THOUGHT

摘要

When ask.com decided to launch a recent advertising blitz, it skipped network television. Instead, the Internet search service bought space on 175 million bananas, oranges and apples through a marketing outfit called Fruit Label Co. The stickers featured Jeeves, the company's butler mascot, and questions like "How many calories are in a banana?" Somebody saw the ads, because Ask.com noticed a 300% increase in questions about bananas on its Web site. Total estimated investment: $525,000, about the cost of two 30-sec-ond commercials on ABC's Who Wants to Be a Millionaire.