The Flipper Factor

摘要

Herbert roitblat's fascination with dolphins began more than 20 years ago as a young professor at Columbia University. Today he teaches psychology at the University of Hawaii and is a top expert on dolphin biosonar; the total ranks of his peers "could fit into a room," he says. Now he hopes to turn his arcane pursuit into profits via the Web. He is using insights into how dolphins use sound to recognize objects under the sea as a model for new search techniques in cyberspace. Roitblat has taken a leave of absence to form a new company-DolphinSearch Inc.-to peddle his innovative techniques.