Overseas expansion has a new meaning under Wendy's Internaional Chief Executive John T. Schuessler: Take a concept from abroad and import it to the U.S. Here's the logic. With the number three burger chain smarting from failed attempts to sell its square beef patties internationally, Schuessler has refocused his sights on Canada, where the Dublin, Ohio-based company has 2,000 Tim Hortons, a coffee-and-doughnut franchise operation he wants to expand into the U.S.
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机译:在温迪国际首席执行官约翰·T·舒斯勒(John T. Schuessler)的领导下,海外扩张具有新的含义:从国外引进一个概念,并将其导入美国。这是逻辑。由于排名第三的汉堡连锁店因未能成功地在国际上出售其方形牛肉小馅饼而倍受青睐,舒斯勒将目光重新聚焦于加拿大,这家总部位于俄亥俄州都柏林的公司拥有2,000名蒂姆·霍顿(Tim Hortons),这是他想要的一家咖啡和甜甜圈专营店扩展到美国
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