Arenowned thinker on a wide range of subJects, from product innovation to adaptive systems, John Seely Brown headed the Palo Alto Research Center (PARC) for ten years before stepping down in 2000. RecentlY he has been chief scientist for Xerox while pursuing personal research into subjects such as digital culture, ubiquitous computing, design, and organizational learning. With solid technological credentials, including a doctorate from the University of Michigan in computer and communication sciences, Brown never loses sight of the social context of technology evolution. As his bio describes him, he is "part scientist, part artist, and part strategist." Here he draws on all those facets to respond to questions from Forbes ASAP's Executive Editor Karen Southwick about the nature of technology and human interaction. ASAP: In your book The Social Life of Information, you talk about "tunnel vision," in which users of informa-tion technology become blind to other social cues. Doesn't what happened on September 11 show that we all had been guilty of "tunnel vision?"
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