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Dog Days

机译:狗日

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摘要

Michael bannerman, 44, is a hardened criminal defense attorney in Philadephia's mean streets, but when it comes to his dog, Laci, a 2-year-old Chinese Crested Powder Puff, the man is mush. Bannerman spent $1, 500 last year on his lapdog, buying her everything from canine jewelry to handmade dog beds. Laci's 11 outfits include a mock fur coat and a motorcycle jacket. Fifteen different styles of leash hang from the front door of his home and the floor is littered with dog toys. "Laci is definitely a kid substitute," says Bannerman, engaged to a woman who owns five cats. "I got Laci after I turned 40 and realized I wasn't going to have kids." Bannerman's feelings for Laci aren't an aberration but part of a social trend. Not only do more people keep an animal, but a lot of people treat them royally. Pet spending in the U.S. is estimated at $34 billion . this year, up 68% net of inflation over the past decade. It's an industry apparently immune to recession and, though once thought to be mature, it is now expected to grow more than 6% a year for years to come. Already its sales dwarf those of toys ($20 billion) and candy ($24 billion). The fastest-growing groups of pet buyers, according to Consumer Products & Services Trend Report, are empty nesters and young profes-sionals who postpone starting families but want a substitute.
机译:现年44岁的迈克尔·班纳曼(Michael Bannerman)是费城(Philadelphia)卑鄙的街道上一名坚强的刑事辩护律师,但谈到他的狗拉西(Laci),这只2岁的中国凤头粉扑,这个人很糊涂。去年,班纳曼(Bannerman)花了1500美元购买了他的狗狗,从犬类珠宝到手工制作的狗床,一应俱全。 Laci的11套服装包括人造皮草大衣和机车夹克。他家的前门悬挂着十五种不同风格的皮带,地板上到处都是狗玩具。班纳曼说:“拉西绝对是孩子的替代品。”她与一个拥有五只猫的女人订婚。 “我40岁以后才有了Laci,意识到我不会生孩子了。”班纳曼(Bannerman)对拉西(Laci)的感受不是畸变,而是社会趋势的一部分。不仅有更多的人饲养动物,而且很多人都对它们进行皇家对待。美国的宠物支出估计为340亿美元。今年,过去十年的通货膨胀率增长了68%。这个行业显然不受衰退的影响,尽管曾经被认为已经成熟,但现在预计在未来几年中,每年将以超过6%的速度增长。它的销售额已经使玩具(200亿美元)和糖果(240亿美元)的销售额相形见war。根据《消费产品与服务趋势报告》,增长最快的宠物购买者群体是空巢老人和年轻的专业人​​士,他们推迟了新家庭的成立,但想要替代者。

著录项

  • 来源
    《Forbes》 |2004年第13期|p.78-8089|共4页
  • 作者

    Richard C.Morais;

  • 作者单位
  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 世界经济问题;
  • 关键词

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