Everybody gets a turn in the box. For years the American auto industry suffered and the Europeans were a bit smug. They were hot, they were profitable, they built prestige cars, and even the Asians couldn't push them off the road. Suddenly, sales of Japanese and Korean vehicles are climbing fast in Europe while local makers stand still. That's not all. The dollar is shrinking against the strong euro and eroding the huge profits that were coming from America. Costs and quality issues that didn't seem important in the past are becoming serious. And even the basic strategies of European car companies are being called into question.
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