Tips for the Ad World

摘要

The entire ad industry is in a panic. The 30-second spot, the most powerful selling tool ever invented, the stuff that corner offices are made of, has been declared, by a legion of business critics, bloggers and sales executives, to be on life support. You have the usual suspects diverting eyeballs away from television: the Internet, videogames, cell phones that do everything but brew coffee. The final nail in the 30-second coffin is that pesky TiVo and its set-top imitators offered by cable companies.