The Insider's Guide to Frequent-Travel Plans

摘要

When Steve Sickel joined InterContinentar Hotels five years ago, about one-third of the members of InterContinental's Priority Club Rewards plan chose to accrue airline frequent-flyer miles rather than Priority Club points. Today, Sickel says, just 10% of the members still choose frequent-flyer miles over Priority Club Rewards points, which they can exchange for free hotel nights, brand-name merchandise, a wide range of retail, dining and travel certifications and many other items. "And it's not as though we've been marketing against frequent-flyer programs," says Sickel, InterContinental's senior vice president of multibrand and relationship marketing. "I just think travelers now recognize the superior value of frequent-guest programs like Priority Club."