DWTC: Making Dubai 'A Place Where Business Begins'

摘要

In Dubai today, the largest covered exhibition space is the 700,000-square-foot Dubai International Convention and Exhibition Centre (DICEC). So when Dubai World Trade Centre (DWTC), which owns DICEC, says it's building a new exhibition complex with 3.2 million square feet of covered space, at first blush it seems a daunting task.rnBut Helal Saeed Almarri, Director General of the DWTC, says his organization's current show bookings will fill the entire 1.3-million-square-foot first-phase capacity of the new hall, which is set to open in September 2010.rnWhen asked whether any Middle East convention or exhibition could grow to fill the venue when it reaches full size, Almarri makes clear the full ambitions of the company.rn"Our strategic vision is to make Dubai the world's leading destination for all major exhibitions, conferences and events," he says. "We already are benchmarking ourselves against the performance of global industry leaders in Europe, Asia and America."