Big Data Powers NFL's Winning Business Strategy

摘要

Most people think of professional football as a game, and watching it as a fun way to spend a Sunday afternoon. But NFL franchises are great brands that don't get their just due as serious businesses. The San Francisco 49ers, for example, have been one of the more successfulfranchises in all of sports in recent years, with a Super Bowl appearance last year and an upcoming move into a new stadium. "By running-their franchise like a business and looking for ways to be smarter, faster and simpler, the A9ers have recognized that forward thinking and innovative technologies allow them to compete at a championship level and be a profitable business," says Jonathan Becher, SAP's chief marketing officer.