The sake was cold and the waitress was eager to pour, but the diners didn't end up being big drinkers. Even at 11 p.m. there was too much work to do that night and the next day. Recently FORBES brought together nine tech entrepreneurs notable for the inroads they're making in the stodgy $270 billion business software industry. In between bites of tuna belly at Ozumo, an upscale sushi restaurant in San Francisco's SoMa district, Box's Aaron Levie (center, standing) and the group exchanged theories about billion-dollar business trends and which incumbents were likeliest to slip up first. The biggest and oldest brands in the game-Oracle, SAP, Cisco-don't worry this crowd. "They're selling the same stuff they've tried to sell for the last decade. Who cares?" said one guest. What scares them are the other, bigger firms that "get it"-namely, Google, Amazon and Salesforce.
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