A STORY OF TRANSFORMATION THE CONVICTION KEY

摘要

Marginal gains add up. That's why we spend a lot of time looking for them in our businesses. If we can reduce costs by 2% here and cut development time by a month there, it adds up. Good companies relentlessly seek these kind of improvements. But great companies do more than that: They dig deeper to find transformative gains. Let me illustrate by way of an amazing story of one person's transformation. In October 2001 Roberto Espinosa, a 31-year-old resident of San Antonio, Tex., stepped onto the platform of the service elevator at Manduca, his restaurant in the city's fashionable River Walk district. It was like stepping onto air: The platform suddenly gave way, plunging 30 feet to the basement and slamming into the concrete.